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« European-style lights internal and external market today, "cold bursts"2011 allows you to "hard" money home feng shui secret »

Lighting market will be difficult for European-style lights suddenly fell out of favor companies Ex?

   European lamp industry is not optimistic this year. Base, housing pressures and consumer habits change; base, rising costs and intense competition in the market. Turns out to be fried in diplomacy, especially off-season come early May, some brands charge even issued a "winter of speech."

    European lamp industry is not optimistic this year. Base, housing pressures and consumer habits change; base, rising costs and intense competition in the market. Turns out to be fried in diplomacy, especially off-season come early May, some brands charge even issued a "winter of speech."

    Lights arecrystal model truck European-style light has gone through two "reincarnation"

    European corporate official in the town to show his face lights should be "China Lighting Capital" title settled before and after. In 2001, the number of Taiwan-funded enterprises began to test the water domestic field, but unfortunately lack of acclimatization, the majority die a natural death, made a lot of tuition; 2002, the second light Fair unprecedented success, winning the town, "China Lighting Capital" reputation , reputation, and foreign companies after another, crystal truck model European-style light is also assigned to the town's share of exports; 2003, "Knox" in "Fei Xinuo" brand copper soldering skills will be light and their integration into the European markets a breath of fresh air; 2004, "Ike Liston" devaluation of resin as the backbone of the European-style lights, occupy the commanding heights of European lamp market, then rely on the breadth and depth of the Huayi Group brands and channels, market sales have been rising, art, after all, easy to follow suit to imitate the innovation, enterprise more skill intensive channels; second half of 2005, "Knox" in order to segment the market to integrate marketing resources, have launched the "Emperor Wo Li", "U.S. Yong" and other sub-brands, At this time, "Alex", "desire" and other brands have been released, the brand's market penetration relative to alternative measures to make the industry lifted.

    Within a few years, European-style lamp from the completion of the development to marketing materials in-depth brand competition in the first round of the cycle. The first round of the cycle and the critical point of the second round of the cycle in 2008-2009. This period because the lights for the European multi-brand operation and the intersection of the financial crisis years. 2008 Guangzhou Guangya Exhibition, Bright lighting in their original brand, "Decker poetry special," based on the grand launch of a new brand of "one hundred according to the king." It is reported that the brand targets the low-end market, with the "Decker poetry special" brand a market differentiation. Dongguan Tai Feng Lighting is just the opposite, the launch of the "Martina" brand positioning in the high-end market than the original "Imperial Feng" brand a higher grade, and specifically to build Martina building, efforts to promote the operation of the brand . Versace Lighting on the original European-style lights in the business, but also re-released the same year, a European lamp Brand: Louis Karen.

    This year's European light "thin"

    As the financial tsunami, erosion, and from early 2009 to August, less than six months, the town more than 200 European companies were obliterated half of the lights. According to industry sources, when the lights are European Times Square Lighting lamp stores dropped from 12 to six. Then the real estate market stabilizes, European-style lights are also getting warmer. According to reporter recently visited the statistics, the lights - Lighting Expo Trade Center has nine European-style lights, lights Lighting Times Square 12, Square 12 Century Lighting. The data in the first half of this year remained stable. May this year, European-style light business executives generally feel "cold bursts." Shafei Nuo Huang Xiaodong, general manager, admits: "This year's second quarter sales decline by 10% to 15%, and increased costs, the profit is shrinking."

    Compared to the previous years, the domestic European market demand for classical light increased, due to the diversification of the decoration style, gradually replacing some of its crystal lamps, modern lamps and other lighting market share, more used in apartments, villas and clubs. But the real market demand for European-style lamp is the number, the terminal positioning of consumer tastes and what price to accept, so far there is no authority to provide relatively accurate data. Disharmony between supply and demand and information asymmetry lead to over-expansion of the market. Short period of time from lights are a large number of manufacturers and businessmen swarmed, the industry presents a chance, irrational prosperity. The sales target groups a narrow, long sales cycles, demand for first-tier cities decline, coupled with continued introduction of new products to let companies suffered this year's European light pressure on the stock suffered.

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