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« Creative household love on PengCheng shenzhen gift show in April Home textile gift development present situation and developing trend forecast analysis »

"Seven" generalization of home textile market newest gift status quo

1, home textile gifts as a new force
The home textile product industry in gift, handicraft, electronic products, than crystal gifts, gift bags to much later, but the home textile product after the gifts, but soon become the hottest new bestow favor on, just a few short years time, home textile gift sales have to ascend to the gift company 20% of sales amount to 30%, and have steadily rising trend. Home textile gifts from the original single products-silk by expanding for a variety of raw materials, many kinds of style dozens of varieties. Especially the innovative home textile gifts, already far walk in the front of the big market home textile.

2, home textile gift demand
Home textile gift gift market by extraordinary welcome, crystal pendant china more and more gifts company will home textile gifts as a marketing business of the day. This phenomenon is not an accident. To gift company as the main body of the network gift market, whether business gifts, gift ceremony, the gifts, promotional gifts or group welfare, its essence is a bulk order. The choose and buy in bulk orgnaization of business gift for most is "recipients" want to "Recipients" is like? So who will actually by orgnaization of social potential demand trend, they often on this basis, a "new" some, "peculiar" some choice. Social economic development period, people life level continue to improve, home textile products renewal cycle shortens, cause sustained strong demand. With a brain gift company it is found that the business opportunities, and increase the strength of home textile gift marketing, thus achieved very good economic benefit.

3, healthy home textile gradually into the mainstream
Three years ago "health home textile tide sea billows" of the AD, not cause too many people's attention, but the prudent gift company bosses but show "on a plumbing duck prophet"crystal ashtray factory business sensitive, beat the marketing "bamboo fiber" "bamboo charcoal" "far infrared" health home textile success, profit a lot. More and more gift companies with "healthy home textile gift" brand. More and more home textile gift suppliers in blindly follow sb to launch concept of health, in 2009 the health the pillow is popular gift market, estimates that only Qingdao local several large gifts company sales in 200 million multivariate, had been the model of optimal go monopoly treasure pillow studio also begin to enter gifts home textile field transformation and soon made not common performance, haier group of gifts in order to beat Beijing and zhejiang gift company to get a big order.

The truth is that, in advocating green, environmental protection, healthy, comfortable idea today, healthy home textile gift, is undoubtedly gift of the biggest winners on the market. The trend of gift needs once forms, choose the health home textile gifts, enjoy healthy life new state, will be affected deeply the subsequent market mainstream. Gift company should fully grasp this market opportunity, for the development of the company and with.

4, brand times ahead
According to the development of the market economy showed what the market demand characteristics, gift belongs to the tip of the future market market market, gift market represents a social market potential demand, gift market brand effect than social market more intense. But China's gift market forming in the planned economy to the market economy transformation period, social gift demand also more or less to come under its influence. Therefore, in the present market competition, crystal hanging decoration shoddy, marketing, such as inflation Alt short-term behavior is still have a place.

Now, our country market economy is gradually into the international market, China has gradually get rid of the primary market gift of childish and a leopard. Brand of gifts, grade, the choice of quality and recommendation, it will directly affect the gift company's own image and performance. Presents the principle of management of the company should be adapted to the change, choose a good brand, the high grade, the genuine supplier quality as their partners.

5, personality home textile into wedding halls
To cater for the traditional Chinese wedding demand, many brand home textile are introduced the bright red color is the bed is tasted, design also from 4 PCS per set to 10 times, everything. Some big brand special for the wedding bed is tasted suit up please name, "love be with me forever", "world forever love", "a one hundred years of close", etc. The reporter sees a series of amphibious bed is tasted, also is the businessman said AB version. B surface to be big red 12 cm GongDuan jacquard, A face is white satin with artistic techniques reactive dyeing red peony. Both catering to the wedding day in order to pursue the lively festival also meets the use at ordinary times, and show nobility is elegant grade fashion. Many stores also hasspecially opened the wedding cloth art zone, with all kinds of special decoration cloth art the characteristic marriage bed, bath, the sitting room. Bridal chamber bed is tasted for general 10 PCS per set, the bed is tasted price from 2000 yuan to yuan.

6, fashionable home textile become household soft adornment
Home textile products is called again bedroom soft adornment,crystal horses as people living standard rise, people to bedding requirements more and more high, bed is tasted functionality is from the original durable warm function expansion to decorate and functional. Personalized and diversification of consumer is more and more obvious, upscale consumers pay more attention to the product brand, style and service, pay attention to product design, color and style of the bedroom is consistent. Cheap and pay more attention to the cost performance of consumer products. Now more and more people in the choose and buy when home textile products, will consider the bed is tasted, curtain, cloth art sofa and bedroom whole whether decorate a style harmony. To cater to people the personalized needs, many manufacturers special undertake personalized service orders, according to the consumer individual needs specially make bed products, household cloth art adornment, however, so the cost of customized than ordinary your twenty percent or so.

7, characteristic home textile market agitation gifts
Many home textile enterprise will start his own series products packaged into gift sales. The home textile product industry in gift, handicraft, electronic products, than crystal gifts, gift bags to much later, but the home textile product after the gifts, but soon become the hottest new bestow favor on, just a few short years time, home textile gift sales have to ascend to the gift company 20% of sales-30%. Home textile gifts from the original single products-silk by expanding for a variety of raw materials, many kinds of style dozens of varieties. Especially the innovative home textile gifts, already far walk in the front of the big market home textile. The reporter sees, gifts home textile roughly divided into towel, bed, kitchen, shade, art, carpet, palmer, line, bags, flocking and so on the series products. And in the gift home textile, more common main is kind, be subclasses, pieces of blanket, pillow, cushion of class and that kind of products. What be worth to be carried particularly is, the pillow is kind of become the gift, especially some natural health care pillow popular gifts home textile market. In the next 10 years, home textile market the growth rate of the year will not be less than 20%, to 2010, China's home textile products consumption will reach nearly 1.5 trillion yuan. Such a big market, the gift for home textile industry of sustainable development to create the unlimited business opportunities.


 

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